Random Articles

• Distribution is Marketing When we podcast the 2005 MIMA Summit - someone suggested we restrict access to the recordings. They’d be correct if the value of the conference was in the sessions. It’s not. The value is in the hallway conversations, the handshakes, business card exchanges, and direct personal interactions. The sessions themselves are strictly the focal point,
• When Brand is the Bottleneck Recently, a collegue and I went to lunch at Pancheros, a 14-year old burrito chain started in Iowa City, IA. I’ve spoken about the power of lunch before as well as the lunch experience. Always enlightening. This time was no exception. I’m a big fan of Chipotle, they’ve taken the Subway model and transferred it to
• We Edit Each Others Media in a Post-Filter World Previously, I’ve talked about the a Business Model for Abundance and what price means in an age of abundance. Seems like a meme going around. “Soon everything will make it to market and the real opportunity will be in sorting it all out.” - Chris Anderson Yes, I see Attention.xml playing a big role in this. And
• Advertising Either Credits or Discredits Both Brands Kristina from BrainTraffic and I were discussing podcasting over lunch today, specifically - relationships between advertisers and podcasters. As always, we concluded the most logical, credible solution is the conventional, NPR-esque, announcer-mentioned sponsorship IT Conversations is exploring. As Kristina stated, this model helps guarantee the both podcaster and advertiser are interesting and appropriate to the listener.
• Lunch is the Most Important Meal - Redux. As a follow-up to my earlier post on lunches, I submit this announcement from Duluth, MN’s mayor Herb Bergson. Bergson plans to visit one classroom each Friday and take a tourist to lunch that day. He also wants to meet with different small-business owners each Friday to see how the city can help them grow. A