Random Articles

• Cost of Stolen Towels Comes Out of Marketing Budget A couple years back, Amazon attempted two things: Advertising in print and on television. Charging for shipping. They found little return on the first, and a found a huge backlash against the second. Amazon now finances their Super Saver shipping with their advertising budget: NY Times - Amazon Tries Word of Mouth Holiday Inn just took a page from
• More and Less, More or Less Overheard in a meeting today: “You’re going to be less recipient and more participant.” Seems like a pretty good description of how this media landscape is changing.
• If a Sign is Needed, Something is Wrong. In his Roads Gone Wild article for Wired, Tom McNicol describes a new mentality in traffic control: fewer signs = fewer accidents. From this perspective, traffic control signs are actually a poor band-aid for an unsafe environment. At best, they keep accident rates constant, at worst they actually cause more. This phenomenon is not unique to
• On Measuring What Matters I’ve been itching to see Dave Slusher’s reaction to the Audible Wordcast announcement and he didn’t disappoint. “What matters to me are the number of sensible comments, the other shows that quote me, the number of people that came up to me and talked to me at PME and told me they enjoyed the show.
• Building Communities is Building Commerce Lots of conversations this weeks about building online communities: forums, weblog networks, mailing list, what have you. All with organizations having a vested, commercial interest in growing a community. While they expressed skepticism about a community gathering around their commercial interest, I wasn’t concerned. It’s already happening.A group of people somewhere are already talking about