Random Articles

• Best Buy Focuses on Personas Best Buy has taken the first step in their persona-centric model. According to the Wall Stree Journal’s Analyzing Customers, Best Buy Decides Not All Are Welcome, the sales associates have received training to briefly interview customers to determine if they are a Barry, Jill, or Ray Buzz. In an effort to keep their store relevant in
• Pageviews Dead: Killed by RSS, AJAX, Widgets I’ve stopped tracking my web stats. I’ve only got one site left on the useless Google Analytics and haven’t visited the reporting page in forever. Incoming links and comments are the useful measures to me. Those tools are nowhere as mature as they need to be. Then again, I’m not looking for investors, advertisers, or the
• Now You Know I’m Listening To Your Podcast I’m in the early stages of a couple podcast listener measurement methods. Methods that put the control in the hands of the listener - not the podcaster or a third-party - and the metrics in the hand of the podcaster, not a third-party. I’m trying one of the methods out with a small handful of my
• Aggregate Trust, Filter Relevance “I want to subscribe to other people who I can trust, and also, who I can dial down a little” - Eric Rice I like and trust Eric Rice…though I’m not as psyched about Second Life as he is. Same with Mark Cuban and basketball. Same with Doc Searls and photography. Same with Dave Slusher and
• Are Newspapers in the News Business or Fish-wrap Business? Doc Searls: “If your paper is worth so much (and it is), and you want to charge for it, how about charging for fresh news, and giving away the stale stuff?” The ‘more-for-new-less-for-old’ model is a good one. Let’s take a look a couple industries where it seems to work well: Movies If Jen and I want