Random Articles

• If It Weren’t For The Customers “I believe media companies are afraid of interacting with their audiences, because they (mistakenly) believe that their audiences are made up of people just like them — resentful, mean spirited, backbiting, hostile egomaniacs with inferiority complexes who, if given the opportunity, will spout their opinions without regard or respect for anyone but themselves.” - Terry
• Distribution is Marketing When we podcast the 2005 MIMA Summit - someone suggested we restrict access to the recordings. They’d be correct if the value of the conference was in the sessions. It’s not. The value is in the hallway conversations, the handshakes, business card exchanges, and direct personal interactions. The sessions themselves are strictly the focal point,
• Loving the Market - Hating the Marketer “Dependency breeds resentment. Marketers resent consumers, because marketers are dependent on consumers.” - Dave Rogers Dave nails a mentality that’s troubled me for years. Whether marketers and their customers or agencies and their clients. There’s an underlying resentment rampant in the ‘creative’ world - and I just don’t get it. Part of it feels like people in
• A Polite Response is Reciprocal Recently, I’ve noticed an impolite practice from some of our vendors. When you connect with a person in customer service, this is the initial exchange “Hello, I’m Steve. May I have your account number?” Rather asking me to reciprocate and introduce myself - as is a common and expected practice in our culture - they
• VRooooM “We’re talking about relieving vendors of the need to do complex guesswork about what customers want…We’re talking about flattening the power relationships between vendors and customers, for the good of both.” - Doc Searls