Random Articles

• Why Use Copyrighted Music in a Podcast? Since I started podcasting nearly a year ago, there’s always been the question of how best to include music in a podcast. Personally, I’ve found it adds too much production time and I frequently fast-forward over songs in other podcasts anyway. The CARP license that destroyed webcasting doesn’t quite fit. The RIAA, SoundExchange, and
• Kongrats to Kris with a K Since the beginning of podcasting I’ve looked to Kris Smith to make a go of it professionally in a way that feels right (selling services) verses some of the smarmier approaches I’ve seen (CPM, shoehorning the broadcast network model). Today, Kris announced he’s leaving Room 214, the marketing firm he joined at the beginning
• Odeo Disconnects “As of November 1, 2006, Odeo phone posting will no longer accept calls. We will continue to host and serve all MP3s made with the service indefinitely, but you will no longer be able to use it to post new audio.” Until moments ago, I would recommend Odeo and Hipcast (formerly Audioblog.com) as the easiest way
• Hotel Room as Showroom Hotels are now leveraging their experience comforting weary travelers and giving their guests the opportunity to take the hotel experience home. Marginal Revolution points to a Forbes article documenting the Regency in Manhattan’s addition of price tags to their bath mats, pillows, and bath robes. In a related development, Selelect Comfort recently announced a partnership with
• Fast Forwarding Through the Funny Parts “What’s the value of that laugh to someone selling something associated with that laugh?” - Ron Bloom I’m all for commercial messages in podcasts. I’m all for companies using podcasts as part of their ongoing marketing efforts. Done right - along the lines of what Whirlpool is doing - it’s a great way to reach customers