Random Articles

• Oh, Did I Mention iTunes Kills Television Advertising Josh at Splintered Channels ponders traditional ad spots within the new iTunes-delivered TV programs. The TV I’ve had for the last 10 years has a 30-sec timer button on it. Hit the button, change the channel, and 30 seconds later you’ll automatically return to the previous program. Tivo time-shifted both the program and this ad-skip behavior
• Friday, April 13, 2007 1:33:51 PM I re-listened to the proceedings from February’s Public Media conference yesterday. The first time around I missed the ‘origins of objectivity’ bit (not taking a positioning makes it easier to attract the widest range of advertisers). Seems consistent both in light of this week’s Imus drama and in why the difficulty in advertising on blogs.
• Ad Standards for Newspapers? “Several wondered if the ad met the Star Tribune’s standards for acceptable advertising or if it was a mistake.” - Kate Parry, Star Tribune’s ombudsman Here’s our panel’s reaction to the issue: Snarky Garrick: “Until readers directly provide the Strib with enough revenue that advertising isn’t needed, their complaints should go in the recycling bin with the
• The Lack of Intention Economy “Since the clicks will likely look legitimate, it comes down to intent - did the user click the ad just to click it, or did they have a genuine interest in the advertisement? It’s not so easy to tell…” Mark Cuban dissects click fraud. The quote above is from the comments following Mark’s post. Good stuff.
• RSS Puts Identification in the Hands of Your Customers I’m listening to the Individualized-RSS podcast over at Marketing Edge podcast. The conversation is an attempt to bring the weakness of email into the strength of RSS (or verse-vica as the case maybe) - unique reader identification. This is what I alluded to in this post from a couple months ago. There’s nothing in the technology