Random Articles

• Share You OPML, Exposing 1% of Your Audience According to the Feedburner widget 53,657 people are subscribed to TechCrunch.com. 746 of those people are also sharing their opml. That’s 1.4% overlap. If you’re running a tech startup, thanks to Share Your OPML, you now know which 746 people to talk with first. Coincidently, I’ve talked to a bunch of ecommerce, direct-to-customer organizations over the
• Cost of Stolen Towels Comes Out of Marketing Budget A couple years back, Amazon attempted two things: Advertising in print and on television. Charging for shipping. They found little return on the first, and a found a huge backlash against the second. Amazon now finances their Super Saver shipping with their advertising budget: NY Times - Amazon Tries Word of Mouth Holiday Inn just took a page from
• On being Seth-dotted I want to thank Seth Godin for linking to the Work Better Weblog yesterday. As expected, I saw it in the server logs. Work Better saw quadruple the traffic of just 24 hrs earlier. It didn’t take down my server (slashdotted) but it did make my afternoon (seth-dotted ?). Plus, I got a great email
• Distribution is Marketing When we podcast the 2005 MIMA Summit - someone suggested we restrict access to the recordings. They’d be correct if the value of the conference was in the sessions. It’s not. The value is in the hallway conversations, the handshakes, business card exchanges, and direct personal interactions. The sessions themselves are strictly the focal point,
• The Principle of a Capitalist Society “Distribute from each according to his choice, to each according to the perceived value by others of his contribution.” - Paul Heyne This from his last lecture entitled “The Moral Critics of Capitalism”. Thanks to the Idea Shop for today’s thought of the day.