Random Articles

• On a Blog, the Author is the Advertisement It’s not a question of making money via an online publication (aka “blog”, “podcast”) directly or indirectly. All money-making via distributing words, audio, or video is indirect. All of it. Newspapers, magazine, radio, and television all make money indirectly - selling advertising space. Blog publishers like Doc Searls, Dave Winer, Kathy Sierra, Hugh MacLeod, Chuck
• Podcasting’s Image Problem I’m finally getting around to listening to the sessions I missed at last fall’s Podcast and Portable Media Expo. While there, all the sessions felt like we were prepping for a boom. Everyone looking for how to hit the mother lode. Seven months later, listening to the sessions, that suspicion is confirmed. The tone, pitch,
• Gillmor Gang & WSJ vs Hugh MacLeod & Dave Winer Jason Calcanis says, “With three or four ad slots you’re gonna do a $3 to $10 RPM…So, if you can do 500,000 pages a month…you can make $1,500 to $5,000 a month.” Gillmor Gang says Hugh MacLeod should sell his cartoons as an advertising-delivery channel. “But journalists seem to have a problem getting their head around it.
• Now You Know I’m Listening To Your Podcast I’m in the early stages of a couple podcast listener measurement methods. Methods that put the control in the hands of the listener - not the podcaster or a third-party - and the metrics in the hand of the podcaster, not a third-party. I’m trying one of the methods out with a small handful of my
• Our Memories Are Poor, Measure in Context “It isn’t as astonishing the number of things I can remember, as the number of things I can remember that aren’t so” - Paine, Mark Twain: A Biography, 1912 This Sunday, the Vikings are playing the Lions. I’m confident they’ll be keeping score throughout the game. Yard by yard, play by play. Rather than having the