Random Articles

• Nielsen Analytics’ Economics of Podcasting Earlier this year, Nielsen Analytics surveyed a bunch of people in Las Vegas and found 102 people that described themselves as ‘regular podcast listeners’. Thankfully, those 102 (77 men / 35 women) represented. Some interesting bits 61 people (50 men / 11 women) said they “always fast forward” advertisements The survey found that the average length of
• This Song is a Commerical “This Song is a Commercial” by Wonderlick “The future is ad-supported music. Not that the idea is new idea but it is reality.” - NVTS, Evolving Trends The future is music as ad and the future is already here. Recorded music is an ad for the live performance (always has been). Recorded music is an ad for
• Your Podcast Is Easy To Igonore  Related Posts: Podcasting’s Image Problem The Center of Podcasting Podcasting is Ron Popeil for Radio Elsewhere: “I’m doing my best to find a show that doesn’t spend most of it’s time discussing the goods or services of a third party” - Conrad Slater Conrad, might I suggest the First Crack podcast “The slicker you make your show, the more it looks like
• Ad Standards for Newspapers? “Several wondered if the ad met the Star Tribune’s standards for acceptable advertising or if it was a mistake.” - Kate Parry, Star Tribune’s ombudsman Here’s our panel’s reaction to the issue: Snarky Garrick: “Until readers directly provide the Strib with enough revenue that advertising isn’t needed, their complaints should go in the recycling bin with the
• If You’re a Guru, You Need a Podcast There are a handful of vocations ideally positioned for connecting with customers on a regular basis via audio (podcasting): Politicians Motivational Speakers Professional Consultants Musicians Poet, Author, or other Professional Writers If your vocation is in that list, find a speech or presentation and hit record. Then send it to your most passionate customers. It’s an easy way to effect them