Random Articles

• There’s No Accounting for Taste From my perspective, transparency is about being up front about biases. Objectivity is an unachievable. Covering all sides of anything equally and without a subjective adjective is not only futile, it makes for a boring read. The prerequisite for making anything interesting is a perspective, a slant, some reason to care. Without that reason, why
• Now You Know I’m Listening To Your Podcast I’m in the early stages of a couple podcast listener measurement methods. Methods that put the control in the hands of the listener - not the podcaster or a third-party - and the metrics in the hand of the podcaster, not a third-party. I’m trying one of the methods out with a small handful of my
• Opportunitize, Not Monetize 30,000 feet up, on my way to a 3-day client meeting I took a tip from Doc Searls and stared at the landscape. That altitude provides a pretty good view of the roadway branding our country like a waffle iron. While I speculate most of these stretches of pavement are unused most of the time, without
• Print Publication Says Podcasting Is a Horseless Carriage I like to thank Steve at Micro Persuasion for pointing out MacWorld’s sensational “Is the Clock ticking on podcasting” rant. As usual, the Jennifer Berger only listened to radio ported to podcasting (KCRW, Inside Mac Radio). These are good listens, but they are not where podcasting’s future lives. They are not even an example of
• The Economics of Podcasting First off, this post defines podcasting is an effective way to deliver highly niche audio to a very enthusiastic audience (the World English Bible translated into Klingon or Tips for Triathletes in the Southwestern US for example). Secondly, the numbers used here are rough and make for easy math. Let’s say you’re making one show a week