Random Articles

• A Use Case for Identity XML - Demographic Surveys Stowe Boyd’s running a reader survey. I’ve followed Stowe from Get Real to /Message and thought I’d check out the survey. Standard demographic stuff; age, gender, household income, zip code, employment status, profession, internet usage, etc. Those common questions attempting to build an anonymous picture of people without actually getting involved with them. Reading through the
• Advertising is Dead, Part 2 First Amazon, now Dorothy Lane Market ends advertising and focuses on offering customers value. “We realized that we couldn’t give club members the deals that we wanted to give them if we continued spending $5,000 to $10,000 a week on print advertising” More in this Fast Company article: Dorothy Lane Loves Its Customers
• Real Voices Not Marketing Voices It’s been quiet here. I know. I’ve been wrapped up in a number of new projects. One of them being the First Crack podcast, others are about where the Work Better Weblog (and Working Pathways as an entity) are telling me they want to go. More on that later. Skimming my blogroll (opml) this evening
• We’ve Got To Start Somewhere “I’m going to fine you $1 every time you write the word ‘consumer’ instead of customer!” - Ben McConnell
• The Difference Between Consumers and Customers Part Three I’ve always found the Cathedral and Bazaar metaphor compelling. Movie theaters, newspapers, television, radio, magazines are all cathedrals. The publishers place an artificial separation between them and the audience/consumers/eyeballs/gullets for their complete, discrete, highly-produced artifacts. One-size fitting all. Weblogs, Wikis, Bulletin Boards are bazaars. Down in the dirt. Personal connections, relationships, conversations, building-blocks. Each new topic, event,