If You’re a Guru, You Need a Podcast
25 May 2005 in Blogging for Business, Leadership, Marketing, Podcasting by GarrickThere are a handful of vocations ideally positioned for connecting with customers on a regular basis via audio (podcasting):
- Politicians
- Motivational Speakers
- Professional Consultants
- Musicians
- Poet, Author, or other Professional Writers
If your vocation is in that list, find a speech or presentation and hit record. Then send it to your most passionate customers. It’s an easy way to effect them on a different level than just text - more along the lines of a telephone conversation or a voicemail. At a most basic level, audio is better than text for addressing many people at once (that’s why we talk - Grooming, Gossip, and the Evolution of Language).
Despite your reservations, marketing guru Seth Godin, you should podcast. Whether or not you charge for it that’s an entirely different conversation.
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