If You’re a Guru, You Need a Podcast

25 May 2005 in Blogging for Business, Leadership, Marketing, Podcasting by Garrick

There are a handful of vocations ideally positioned for connecting with customers on a regular basis via audio (podcasting):

If your vocation is in that list, find a speech or presentation and hit record. Then send it to your most passionate customers. It’s an easy way to effect them on a different level than just text - more along the lines of a telephone conversation or a voicemail. At a most basic level, audio is better than text for addressing many people at once (that’s why we talk - Grooming, Gossip, and the Evolution of Language).

Despite your reservations, marketing guru Seth Godin, you should podcast. Whether or not you charge for it that’s an entirely different conversation.


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